The Chinese tech giant Huawei on Saturday announced the inauguration of its first flagship store in

Saudi Arabia, which is also its largest store in the Middle East and Africa.

At the opening ceremony in the capital Riyadh, Sultan Mofti, deputy governor for Investment

Attraction and Development at Saudi Arabian General Investment Authority, hailed Huawei's efforts

to provide the best information technology and communications services in accordance to the highest

global standards for quality and security.

According to Mofti, Huawei is also working to develop Saudi talent through its training initiatives

such as the STEP which aims to train 10,000 Saudi candidates, both men and women, by 2020.

"Huawei is a great example to all foreign companies investing in the kingdom," he said.

In 2016, Huawei became the first Chinese company to be granted a 100-percent ownership in Saudi

Arabia. Recently it was awarded the first Prize of King Khalid Award for Responsible Competitiveness.

Bill Yu, vice president of Huawei Tech Investment Saudi Arabia, said the opening of Huawei's first

flagship store in the kingdom demonstrates its commitment to the Saudi market.

"In order to provide an advanced and classy shopping experience for our customers in Saudi Arabia,

we have brought and adopted the latest retail systems in our store in Saudi Arabia, which will

provide a new experience that includes intelligent storage, online ordering, home delivery and

off-site payment as well as a slew of other services which will take our customer service experience

to the next level," Yu said.